It isn't often that Apple drops the ball on marketing. But when it comes to a series of ads that the company broadcast excessively during NBC's presentation of the 2012 summer Olympic games, Apple clearly didn't take home the gold for best commercials.

On Tuesday, TBWA/Media/Arts Lab - the company that works with Apple on creating ad campaigns and the commercials we've all seen a gazillion times in recent days - confirms that the iDevice maker has withdrawn its ads from Olympics coverage.

So what's the big deal? As it turns out, a lot of